Instagram as a way to Build a Positive Image of President Joko Widodo in the 2019 Presidential Election

Penggunaan Media Sosial Instagram dalam Membangun Citra Positif Presiden Joko Widodo pada Pilpres 2019

  • Dina Fadiyah Department of Government Science, Universitas 17 Agustus 1945 Jakarta
  • Jimmy Simorangkir Department of Political Science, Universitas 17 Agustus 1945 Jakarta
Keywords: Campaign, Instagram, President, President Elections, Social Media


Social media can be used as a means to gain and maintain fame, namely by presenting a positive image easily and quickly. One of them is Instagram. This study discusses this and specifically aims to research and describe the existence of using Instagram to build a positive image of President Joko Widodo in the 2019 Presidential Election. This research uses a qualitative approach and the results are described descriptively. The focus of this research is to analyze uploads and observe post Widodo's viewpoint during the campaign period 2018 17 April 2019. Data were collected by interviewing resource persons and also by using documentation techniques. The results of this study indicate that the use of Instagram social media can build a positive image of Joko Widodo as evidenced through his Instagram account by building an impression in front of the audience which includes uploading portraits of his success as a head in the country, among other things, building an idiosyncratic infrastructure as a variety of Indonesian idioms, ideals have as many ilike I on every posting. In addition, there appears to be consistency in building Jokowi's image during the campaign period. This is also supported by Joko Widodo's attitude who is very open-minded and appears offensive in using his personal Instagram for political campaigns. Joko Widodo's use of Instagram in the 2019 presidential election campaign ran easily and effectively in achieving the goal of winning the 2019 presidential election.


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Author Biographies

Dina Fadiyah, Department of Government Science, Universitas 17 Agustus 1945 Jakarta

completed his Masters in Politics and Government at Gadjah Mada University in 2015. Currently the author is a lecturer at the Department of Government Science, Universitas 17 August 1945 Jakarta

Jimmy Simorangkir, Department of Political Science, Universitas 17 Agustus 1945 Jakarta

is a student at the Department of Political Science, Universitas 17 August 1945 Jakarta.



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How to Cite
Fadiyah, D., & Simorangkir, J. (2021). Instagram as a way to Build a Positive Image of President Joko Widodo in the 2019 Presidential Election. Journal of Political Issues, 3(1), 13-27.
Research Articles