Golkar Party's Strategy for the 2024 Election: A Case Study of Airin Rachmi Diany in Banten III Election District
Strategi Partai Golkar Dalam Pemilu 2024: Studi Kasus Airin Rachmi Diany Pada Dapil Banten III
Abstract
This research will analyze the Golkar Party's strategy in the 2024 election with a case study of Airin Rachmi Diany in Banten III electoral district. In researching this issue, researchers used the 4P political marketing blending theory proposed by Niffeneger, namely product, promotion, price, and place. In addition, researchers also used qualitative research methods, with interview techniques by interviewing several sources and strengthened by literature studies and document analysis techniques to analyze the Golkar party strategy. The researcher found that there are various factors that make the Golkar Party and Airin get large votes and get additional seats in this electoral district. These factors are the party platform that is in line with Airin's characteristics and image. Then the image of Airin who has achievements as Mayor of South Tangerang so that he is able to carry out campaign methods with an approach that is in accordance with the culture of the Greater Tangerang community. Airin also has logistics, such as economy, family strength, support from Golkar, and a sufficient image to support the campaign. Lastly, the selection of electoral districts is in accordance with Golkar's strong vote base in the Banten region so that it can smoothen Golkar's and Airin's steps in the 2024 Election.
Downloads
References
Andrika, W., & Ubaidullah. (2020). Kemenangan Partai Golkar Pada Pemilu Legislatif Di Aceh Tenggara: Studi Kasus Pengaruh Hasanuddin Broeh Terhadap Kemenangan Partai Golkar Di Pemilu Legislatif Tahun 2014. Jurnal Ilmiah Mahasiswa FISIP Unsyiah, 5(1), 1–15. http://jim.unsyiah.ac.id/FISIP/article/view/13611
Antara Banten. (2024, Januari 15). KPU Banten Sebut Dana Kampanye PKS Paling Besar. banten.antaranews.com. https://banten.antaranews.com/berita/271500/kpu-banten-sebut-dana-kampanye-pks-paling-besar
Bastian, A. F. (2022). Strategi Marketing Mix Dalam Pemenangan Pilkada: Suatu Pendekatan Praktik Dan Akademik. PT. Pustaka Obor Indonesia.
Beritatangsel.com. (2022, Desember 3). Pengamat: Popularitas Airin Akan Meroket Efek Sosialisasi Massif. beritatangsel.com. https://beritatangsel.com/2022/12/03/pengamat-popularitas-airin-akan-meroket-efek-sosialisasi-massif/
Butler, P., & Collins, N. (2001). Payment On Delivery: Recognising Constituency Service As Political Marketing. European Journal of Marketing, 35(9/10), 1026–1037. https://doi.org/10.1108/eum0000000005956
Cangara, H. (2004). Pengantar Ilmu Komunikasi. Kencana Prenada Media Group. http://lib.fisib.unpak.ac.id/index.php?p=show_detail&id=2812&keywords=
CNN Indonesia. (2024, Maret 18). Airin, Dasco hingga Rano Karno Lolos DPR RI Dapil Banten III. Retrieved from https://www.cnnindonesia.com/nasional/20240318182211-617-1075836/airin-dasco-hingga-rano-karno-lolos-dpr-ri-dapil-banten-iii
Creswell, J. W. (2014). Penelitian Kualitatif & Desain Riset. Pustaka Pelajar. http://opac.fah.uinjkt.ac.id/index.php?p=show_detail&id=6016
Day. (2023, Oktober 3). Bawaslu Kab. Tangerang Belum Tertibkan Baleho Caleg. DetakBanten.com. https://www.detakbanten.com/today/bawaslu-kab-tangerang-belum-tertibkan-baleho-caleg
Detikcom. (2024, March 9). Airin Rachmi Jadi Caleg Dengan Suara Tertinggi Sementara di Internal Golkar. Detiknews. https://news.detik.com/pemilu/d-7234215/airin-rachmi-jadi-caleg-dengan-suara-tertinggi-sementara-di-internal-golkar
Farisa, F. C. (2024, Maret 13). Airin Rachmi Amankan Kursi DPR, Suaranya Unggul Lampaui Rano Karno hingga Sufmi Dasco. Kompas.com. https://nasional.kompas.com/read/2024/03/13/12074081/airin-rachmi-amankan-kursi-dpr-suaranya-unggul-lampaui-rano-karno-hingga
Firmanzah. (2012). Marketing Politik: Antara Pemahaman Dan Realitas (Revisi). Yayasan Pustak Obor Indonesia.http://digilib.fisip.undip.ac.id/index.php?p=show_detail&id=2946
Fransisko, R., Simatupang, H. D., Siallagan, A., & Mutawakkil, F. A. (2020). Strategi Komunikasi Politik Partai Golongan Karya Dalam Memenangkan Pemilu Legislatif DPRD Kabupaten Sarolangun Periode 2019-2024. Jurnal Ilmu Sosial dan Ilmu Politik Universitas Jambi (JISIP-UNJA), 4(1), 1–7. https://doi.org/https://doi.org/10.22437/jisipunja.v4i1.20960
Golkar Institute. (2023a). Membangun Untuk Semua. https://golkarinstitute.org/
Golkar Institute. (2023b, April 16). Peneliti: Golkar Dirancang Jadi Jalan Tengah Kebuntuan Ideologi Partai. Golkarinstitute.org. https://golkarinstitute.org/peneliti-golkar-dirancang-jadi-jalan-tengah-kebuntuan-ideologi-partai/
Guba, E. G., & Lincoln, Y. S. (1989). Fourth Generation Evaluation. Sage Publications. https://doi.org/10.4135/9781412950558.n221
Indonesian Politics Research And Consulting. (2023a). Persepsi Warga Banten Terhadap Kinerja Pemerintah Dan Politik Dinasti. https://iprc.co.id/2023/11/15/rilis-temuan-survei-persepsi-warga-banten-terhadap-kinerja-pemerintah-dan-politik-dinasti-periode-3-10-oktober-2023/
Indonesian Politics Research And Consulting. (2023b). Peta Dukungan Warga Banten Jelang Pilgub dan Pilpres 2024. https://iprc.co.id/2023/10/13/rilis-temuan-survei-periode-20-30-september-2023-peta-dukungan-warga-banten-jelang-pilgub-dan-pilpres-2024/
Jamil, H., & Kurniawan, R. (2024). Strategi Politik Golkar Pasca Orde Baru: Studi Kasus Pemilihan Legislatif 2019 Di Daerah Pemilihan Jawa Barat VIII. SOSIOHUMANIORA: Jurnal Ilmiah Ilmu Sosial Dan Humaniora, 10(1), 186–204. https://doi.org/10.30738/sosio.v10i1.16046
Joharsoyo, Y. M. (2024, April 7). Raih Suara Pileg Terbanyak di Golkar, Airin Rachmi Siap Mundur Demi Maju Pilgub Banten. Retrieved from Tempo: https://nasional.tempo.co/read/1854417/raih-suara-pileg-terbanyak-di-golkar-airin-rachmi-siap-mundur-demi-maju-pilgub-banten
Kemp, S. (2024). Digital 2023: Indonesia. https://datareportal.com/reports/digital-2023-indonesia
KumparanNews. (2023a, Januari 26). Baliho Bertebaran Di Seantero Kota Dan Tekad Airin Jadi Cagub Banten. kumparan.com. https://kumparan.com/kumparannews/baliho-bertebaran-di-seantero-kota-dan-tekad-airin-jadi-cagub-banten-1ziAQ9AeUgM/4
KumparanNews. (2023b, Desember 4). Ditemani Airin, Gibran Dan Istri Bagi-Bagi Susu Saat Kampanye Di Tangerang. kumparan.com.https://kumparan.com/kumparannews/ditemani-airin-gibran-dan-istri-bagi-bagi-susu-saat-kampanye-di-tangerang-21hdfEMfSLN/1
Litbang Kompas. (2024). Partai Golkar: Perjalanan Panjang dan Tantangan dalam Meraih Dukungan Publik. Retrieved from https://data.kompas.id/data-detail/kompas_statistic/6462411468b0d1e9c9bf0b06
Ningrum, M. K. (2024, Maret 14). Mantan Wali Kota Tangsel Airin Rachmi Diany Raih Suara Terbanyak di Dapil Banten III, Ini Profilnya. Retrieved from Tempo: https://nasional.tempo.co/read/1844718/mantan-wali-kota-tangsel-airin-rachmi-diany-raih-suara-terbanyak-di-dapil-banten-iii-ini-profilnya
Pamungkas, S. (2009). Perihal Pemilu. Laboratorium Jurusan Ilmu Pemerintahan dan Jurusan Ilmu Pemerintahan, Universitas Gadjah Mada.
Permana, Y. (2023, November 21). Punya Kekuatan yang Mengakar, Golkar Panaskan Mesin Pilkada Banten. Retrieved from Radar Banten: https://www.radarbanten.co.id/2023/11/21/punya-kekuatan-yang-mengakar-golkar-panaskan-mesin-pilkada-banten/
Prihana, E. (2021). Dua Periode Kepemimpinan Walikota Tangerang Selatan: Airin Rachmi Diany. Lensa, 15(1), 1–14. https://doi.org/10.58872/lensa.v15i1.2
Reeve, D. (2013). Golkar: Sejarah Yang Hilang, Akar Pemikiran Dan Dinamika (Cet. 1). Komunitas Bambu.
Rosana, F. C. (2024, Maret 17). Mengapa Perolehan Suara Partai Golkar Meroket di Pemilu 2024? Retrieved from Tempo: https://majalah.tempo.co/read/laporan-utama/171117/suara-golkar-pemilu-2024
Schroder, P. (2008). Strategi Politik (Revisi). Friedch-naumann-stiftung fur die Freiheit Indonesia. https://lib.ui.ac.id/m/detail.jsp?id=20318525&lokasi=lokal
Subroto, E. (1992). Pengantar Metode Penelitian Linguistik Struktural. Surakarta: Sebelas Maret University Press.
Sujoni. (2024, Maret 14). KPU Sahkan Caleg DPR Dapil Banten 3, Ada Nama Airin, Rano Karno, Hingga Wahidin Halim. Sindonews.com. https://nasional.sindonews.com/read/1340371/12/kpu-sahkan-caleg-dpr-dapil-banten-3-ada-nama-airin-rano-karno-hingga-wahidin-halim-1710417807
Sukri, Mhd. A. F. (2020). Dinasti Politik Di Banten: Familisme, Strategi Politik Dan Rendahnya Partisipasi Politik Masyarakat. JISPO: Jurnal Ilmu Sosial dan Ilmu Politik, 10(2), 169–190. https://doi.org/10.15575/jispo.v10i2.8316
Tempo.co. (2024, April 7). Raih Suara Pileg Terbanyak Di Golkar, Airin Rachmi Siap Mundur Demi Maju Pilgub Banten. Tempo.co. https://nasional.tempo.co/read/1854417/raih-suara-pileg-terbanyak-di-golkar-airin-rachmi-siap-mundur-demi-maju-pilgub-banten
TribunTangerang.com. (2024, Maret 19). Masuk Daftar Caleg Suara Terbanyak, Ini Harta Kekayaan Airin Rachmi Yang Digadang Maju Pilgub Banten. tangerang.tribunnews.com. https://tangerang.tribunnews.com/2024/03/19/masuk-daftar-caleg-suara-terbanyak-ini-harta-kekayaan-airin-rachmi-yang-digadang-maju-pilgub-banten
Tristiawati, P. (2023, Juni 23). DPT Pemilu 2024 Di 3 Daerah Tangerang Sudah Ditetapkan, Ini Jumlahnya. liputan6.com. https://www.liputan6.com/pemilu/read/5327514/dpt-pemilu-2024-di-3-daerah-tangerang-sudah-ditetapkan-ini-jumlahnya?page=2
Zeliana, Y., Sulastri, E., Sumarno, & Andriyani, L. (2021). Strategi politik pemenangan petahanan pasangan HJ. Airin Rachmi Diany dan Benyamin Davnie pada Pilkada Kota Tangerang Selatan tahun 2015. Independen: Jurnal Politik Indonesia dan Global, 2(1), 1-13. https://doi.org/10.24853/independen.2.1.9-20
Copyright (c) 2024 Glenn Kevin Immanuel, Yusa Djuyandi
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Atribusi-Non Commercial-Share Alike (CC BY-NC-SA).
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Every publication (printed/electronic) are open access for educational purposes, research, and library. Other than the aims mentioned above, the editorial board is not responsible for copyright violation.