The Dynamics of the Internet, Social Media, and Politics in the Contemporary Era: A Review of State-Society Relations
Dinamika Internet, Media Sosial, dan Politik di Era Kontemporer: Tinjauan Relasi Negara-Masyarakat
Abstract
The contemporary era in electoral democracy shows political battles that are very competitive, hard, and involve various issues as a tool to gain power. Candidates participating in general elections, be it legislative, presidential or regional head elections, cannot rely solely on conventional political communication channels. This condition calls for a study that explains the internet, social media, and politics as an integral part of contemporary social reality. The purpose of this research is to examine the dynamics of the internet, social media, and politics in the contemporary era in society as an important part of the development of a nation's civilization. This research uses a qualitative approach with a literature study based on the findings of previous research, then constructs it to get an explanation of contemporary realities regarding the internet, social media, and politics. The results of the study show that actors in contemporary political activities need to adopt a new media approach with all of its characteristics, which enable more intensive interaction. Candidates must also realize that new media has weak sides which are not always beneficial in the process of forming their image in the public sphere. New media is the third generation in political communication, where anyone can be a producer and consumer of information. Patterns of interaction that are reciprocal and personal, although often artificial, are a challenge for candidates in positioning themselves in the midst of various and fast information. Cyber democracy, which facilitates personal and public identities, often undergoes complex role shifts.
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